Lipstick Digital Marketing were recently appointed as marketing agency for Arcadia. Arcadia, who are a Perth based business and leaders in the provision of natural ventilation, fire/smoke vents, louvres & sunshading for commercial & industrial construction projects Australia-wide. Lipstick Continue Reading →
Value of Building a Brand
A brand is a difficult thing to define, it’s not just your logo or your business card. It’s an idea, that is told through your logo, your business card, your website, your social marketing, your customer emails, how you answer the phones, even how your office is decorated. Because of this it often Continue Reading →
Basics Guide to Grids
This week we’ve been working a lot on large scale print designs that, to appear professional and clean need have a consistent and strong foundation that will help drive the project to completion without time getting lost in the cracks of every single minute item. The use of a set grid helps Continue Reading →
Minimalism in Design
The core of minimalism in graphic design is its simple nature, which displays only the most essential and necessary visual or functional elements of a thing. Its core is about stripping away anything unnecessary, leaving only the purest elements of the design, only those that serve a true purpose Continue Reading →
4 Common Logo Mistakes
Designing a logo is serious business, and it’s a business full of traps and wrong turns, it’s easy for you or your client to get carried away with your personal preference and forget about your clients or business needs. You might love the colour red but that doesn’t make it appropriate for a Continue Reading →
Social Media & Your Business Basics
As new social media platforms rise and fall in popularity, it can be difficult for new or even existing business to know where they should spend their efforts, and which ones are just passing fads or not appropriate for your business model. With unprecedented growth in all forms, social media has Continue Reading →
